The store captures the urbanity of Japan with its captivating streetscape and bold graphics," explains Fu. Designed as a one-stop-shop for all tech accessories, the flagship store seamlessly blends culture and technology, while celebrating creativity as an embodiment of the brand's ethos. Spanning three floors and 1,399 square feet, the flagship store welcomes customers from the lively streets of Shinsaibashi into a kaleidoscopic room, mirroring the brand's auspicious colors. Fu, renowned for his luxurious hospitality designs, Casetify Osaka is the first retail project that the Hong Kong-based architect has created in Japan, bringing a rare artistic vision to this collaboration. "During dinner, I half-jokingly asked Andre if he would design our flagship, and to my surprise, he agreed," recalls Ng. In pursuit of creating a formidable presence in its inaugural flagship, Wesley Ng invited his good friend, the award-winning architect Andre Fu, to collaborate on the project, despite their differing aesthetics. Embracing minimalistic designs and the understated elegance of the 'wabi-sabi' lifestyle, Japanese consumers have a preference that starkly contrasts with Casetify's bold and vibrant personality. CasetifyĮntering the Japanese market has always presented a unique challenge due to its distinct cultural preferences. intertwining curved walls, discovering Casetify's universe of accessories. Customers are invited to enter a journey that is adorned with cylindrical shoji screens.
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